"Can We Speed This Up?"

One Day Workshop

You're in the sales process, but they need more confidence that you can solve their problem.

So you give them some case studies.

Nothing happens.

Ever wonder why?

It's because case studies are designed to be factual, not motivating. To move the sale forward, you need to bring that prospect examples, insights and confidence. Stories can do that; case studies cannot.

About the Workshop

Business Storytelling Tactics will show you specific ways to analyze your case studies from the customer's point of view and how to create and deliver business stories that instill confidence and comfort in moving the purchase ahead.

The clinic's focus is on using stories for competitive advantage in real-world selling situations. It is specific to selling technology solutions.

You Will Learn How To

Engage the Audience From Your First Words
Create a Compelling Business Story -- Step by Step
Deliver an Ending They'll Want to Tell Others
Use Stories for Results in Difficult Situations
Leverage Your Stories Throughout the Organization

We Customize for Your Sale

Tactics cannot be generic -- they have to be specific to your needs, situation and what competitors are saying and doing in those accounts right now. That's why we customize our work to address our clients' specific goals and needs. We've done this for technology companies of all sizes.

"Words That Work"

We teach by example. You will learn from our acclaimed "Words That Work' – things you can say and do in real-world situations.

Who Should Attend

This course is for partner sales people who want to accelerate the sales process by differentiating their solution and value. Our proven methodology is designed to leverage your existing sales opportunity management system (such as Solutions Selling®) and solution specific technical training.

Format

Business Storytelling Tactics is a single-day interactive workshop.

What You Will Learn

Module 1: Why Stories Work and How They Can Bring Unique Advantages in Selling Technology
Module 2: How to Construct a Business Story That Gets Results
Module 3: Techniques That Use Stories to Turn Skeptics Into Advocates
Module 4: Tactics: Using Stories to Reach Deep Into the Account